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EXCLUSIVE PHOTOS: The Secret Meaning Behind The Situation's New Clothing Line

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Aug. 20 2010, Updated 1:10 p.m. ET

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Mike ‘The Situation’ Sorrentino is using his Jersey Shore fame to help him launch a new clothing line, but buyer beware – there’s a secret meaning behind his brand!

RadarOnline.com has learned that The Situation has named his clothing line “Dilligaf” and we can exclusively report that it’s a popular acronym for the phrase, “Does It Look Like I Give A F*ck.”

Alongside his rock hard abs and perfectly bronzed physique, The Situation is secretly spreading an attitude via his Ed Hardy-ish T-shirts.

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The clothing line will be available online and will reportedly retail in price ranging from $39 to $79.

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