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e-Beauty Redefined: Sephora's Mobile Shopping Experience


Aug. 9 2010, Published 1:16 p.m. ET

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The last thing we need is another way to shop, but you know we’re totally going to be addicted to Sephora’s new shopping tool, SephoraMobile. With a kit of features that make shopping easy and fun, plus the innovative personalization feature, it’s almost too easy!

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SephoraMobile allows users to browse any of its products -- anytime, anywhere from all smartphones.

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It includes special features such as: quick and easy purchasing right from your phone; detailed ratings and reviews of all the products; a log of all of your past purchases; a shopping cart you can bookmark products you have an eye on; GPS tracking to your nearest Sephora location; insider rewards, and much, much more.

“We recognized early on that our clients are increasingly accessing our site from their smartphones, and set out to provide them with a seamless experience no matter how they shop with us,” Sephora's Julie Bornstein told

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While SephoraMobile is accessible from all smartphones, all of the unique functions of SephoraMobile will also be available on the soon-to-be-launched Sephora Beauty-to-Go application for the iPhone, iTouch and iPad.

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For more info, visit from your smartphone. Now excuse us since we have some shopping to do!


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