Oprah Winfrey spoke with Good Morning America on Friday to promote her national No Phone Zone Day campaign, which discourages drivers from texting while on the road.
Watch the video here on RadarOnline.com.
Winfrey said that as a young reporter, she often noticed that drunk driving stories only garnered significant coverage when a whole family was killed. She said that with the new dangers of texting on the road, her campaign is designed to stimulate the same type of social consciousness against texting and driving that used to be applied to now-commonly-accepted norms like wearing a seat belt or having a designated driver.
"I really don't understand why people think they can do it!" she said, noting that people should return to the mindset they had behind the wheel ten years ago, when did not have the same compulsions to text and drive.
"A life isn't worth it," she said.
Rallies for the cause were scheduled Friday in Los Angeles, Boston, Detroit, Washington D.C. and Atlanta.