Tiger's Roar Causes PETA To Backpedal From Racy Ad Campaign

Feb. 26 2010, Published 4:45 a.m. ET

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PETA nixed an ad campaign mocking Tiger Woods after the golfer threatened to take legal action against the animal rights advocacy group Thursday, has learned.

See PETA's Ad Campaign

The ads, which aimed to promote animal owners to neuter their pets, featured an image of the disgraced golf ace with the slogan, "Too much sex can be a bad thing . . . for little tigers too. Help keep cats (and dogs) out of trouble: Always spay or neuter!"

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Team Tiger was not amused.

"We were contacted by Tiger's lawyers at IMG who kindly, but firmly, told us we were not authorized to use his image on the billboard, and would we desist," a PETA rep told the NY Post. "We agreed and have now turned the focus of our campaign to South Carolina Gov. Mark Sanford."

Sanford was embroiled in a cheating scandal of his own last summer, after revealing he had taken up with his with mistress in Buenos Aires for almost a week, after a number of news agencies reported his disappearance.

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The new ads lampooning the politician will read: "Your dog doesn't have to go to South America to get laid."


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