The Business of Cashing In On Babies

Oct. 27 2008, Published 7:07 a.m. ET

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Page Six reports today that the newest addition to the Matt McConaughey clan, Levi Alves, brings with him particularly tasty tidings—tidings that sing of a profitable little family cover shoot with, you guessed it, OK! magazine. The tabloid is reportedly paying McConaughey $3 million for the first snaps. Or are they? In our July/August issue, Radar discovers that some industry insiders aren't so convinced the reported payouts for baby exclusives are real. After all, the only thing that generates more buzz than forking over millions for photos of a celebrity barely conscious newborn is making the public think you did.

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