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Spot Reviews: Harvey Keitel for Gatorade

Oct. 27 2008, Published 7:07 a.m. ET

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Hollywood types are going to bank on their silver screen credentials by starring in TV commercials, their ads should be judged accordingly.'s Spot Reviews enlists the help of actual film critics to review these enterprising actors' ads.

Welcome back to Spot Reviews! This time around, Academy Award-nominated Martin Scorsese fave Harvey Keitel teams up with baseball whiz Derek Jeter to move some units of Gatorade in an ad called "Stealin'." The spot begins with a backlit shot of Keitel strolling slowly but deliberately onto the baseball field during a night game. Jeter hit a single, and Harvey shows up behind him, wearing a perfectly cut black suit with a debonair burgundy tie. The camera cuts between Jeter and Keitel and a shifty looking second baseman. "Go 'head. Take it." Keitel says in his perfectly modulated wise-guy voice. Jeter looks towards the next base. "Here's the thing," Keitel continues, his hand gingerly stroking his tie. "That schmendrick, he keeps looking over here. And that one, he's got a gun. But you gotta do what you gotta do." Jeter makes a run for it and takes second base. "Ah, stealin'. It's a beautiful ting." Keitel comments, walking away from the action.

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On the critical roster this week we have Rene Rodriguez of the Miami Herald, Jack Mathews of the New York Daily News, Joe Williams of the St. Louis Post-Dispatch, and Peter Keough of the Boston Phoenix to weigh in on Harvey's baseball performance.



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