Lindsay Lohan‘s docu-series on OWN might have ended with a bombshell when she revealed a miscarriage, but RadarOnline.com has learned it also ended with a ratings bomb.
When Lindsay premiered on March 9 it opened with a decent 693,184 viewers, but quickly dropped a staggering 24% by the second episode garnering only 527,000 viewers.
But it was all downhill from there, because by the time Lohan’s eight-episode run was over, the troubled starlet’s series had lost 52% of their viewers that tuned in for the premiere.
Despite Lohan’s efforts to draw a crowd by plugging the show with appearances on the Late Show with David Letterman, Bravo’s Watch What Happens Live and The View, only 335,000 people tuned in to the show’s season finale on April 20.
So the show — which splashed out a $2 million payday to Lohan — landed at No. 59 when it comes to the top 66 ad-sustained programs that air on primetime and cable networks, according to Nielsen.
As Radar previously reported, Lohan, 27, claimed she missed two weeks of production on the show because she was struggling through a miscarriage, but pals of the Mean Girls actress fear it was just a fake storyline to “garner sympathy and explain away her unprofessional behavior.”
UPDATE April 25: Nielsen updated their ratings and were corrected to show viewership for Lohan’s show as 406,000.
Why do you think Lindsay’s show bombed so horribly? Sound off in the comments below…