GMA‘s ratings actually went up the first week after Elliott left!
With 5.8 million viewers, GMA had its best numbers in four weeks. It beat Today by 715,000 viewers.
Elliott departed GMA in a salary dispute. He’d been making $1.2 million and reportedly wanted to be upped to $8 million in his new contract. ABC topped out its offer at about $4 million.
Elliott bolted for NBC where he’ll return to his sports reporting roots and anchor major events like the Olympics.
Robach is in treatment for breast cancer and has followed in Roberts’ footsteps in sharing her medical battle. Viewers are responding.
Her transition as Elliott’s replacement was totally seamless.