Reese Witherspoon is launching her own as yet-unnamed lifestyle company, focusing on her Southern roots.
The actress has already hired a CEO for the company which will debut in 2015.
Insiders predict everything from food to fashion to beauty and motherhood will be on the table, with Witherspoon producing a blog and possibly a podcast series, and authoring books.
Paltrow has often been criticized for promoting a lifestyle only possible for the super wealthy while making it appear she thinks everyone can afford a personal trainer and buy only the best organic foods.
Her Christmas 2013 gift guide, for instance, contained items like a $258 set of playing cards and ladies pajamas that cost $531!
She and Witherspoon are ?said to be friends but whether theirs will be a friendly competition as Reese goes after an audience for her upcoming advice projects remains to be seen.
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