Jeremy Renner is getting rave reviews for his comic turn in the new film, Ingenious, but the indie film won’t make it into theaters without additional funds to pay for distribution.
So the production company has come up with an ingenious solution: get fans to pay in advance for DVDs or digital downloads of the film. With enough money, they can finish the flick and get it into theaters.
He plays a slick salesman who pairs up with a small time inventor after they both hit rock bottom in their personal and business lives but come up with a winning product that becomes a global hit.
The film has been a huge hit on the festival circuit, despite it being shown in essentially a rough cut.
The production company, Arriba Films, is using the creative projects funding platform Kickstarter to help pull in the dollars.
Producer Brian Neufang says he is “determined to prove that a good indie movie can succeed outside the Hollywood system.”
The movie has currently raised $43,000 on Kickstarter and has just $5,000 to go before reaching its goal by October 13.