Whether or not Conan O’Brien stays at NBC, the recent drama surrounding late-night programming has given the host the ratings boost he has been hoping for.
Tuesday night’s airing of The Tonight Show saw a 42 percent gain in adults aged 18-49 from the previous night. Also, O’Brien’s 1.7 adults in 18-49 rating in local People Meter markets trumped Letterman’s .9 18-49 rating for Monday’s shows. Leno averaged a 1.2 18-49 rating in those same local people meter markets. Last week, for Monday, January 4, O’Brien had a 1.0 18-49 rating.
As for Jay Leno’s primetime program, the ratings were stagnant, staying about the same they were last week. Letterman’s Late Show (which airs against O’Brien’s show) ratings also remained constant.
There is a silver lining in every cloud as O’Brien gains the public’s sympathy and viewership.