Fashion houses pay millions of dollars a year for billboard space and spend oodles of money on advertising agencies and public relations firms to push their product. Spice Girl turned Fashionista and designer Victoria Beckham has figured out the best way to self-promote — wear your own label, all the time, everywhere you go.
Forget sporting her usual Balmain jackets and couture getups, after shooting her Fall 2009 ad campaign last week, Mrs. Beckham has been snapped by paps exclusively donning her own Victoria Beckham collection while out on the town and in press-flooded airports this past weekend.
No doubt the mini frocks are fab — The designer’s Victoria Beckham runway navy mini-dress complete with an embellished front panel works perfectly with
her trademark black Birkin and YSL Trib Two heels for the airport. Better yet, the fashion-savvy lady’s high-collared black Briseux silk mini is fitting for dinner with fellow designer Marc Jacobs. Let’s hope her shameless (yet stylish) self-promotion makes her “Victoria Beckham” line more of a success than her failed “DVB” denim line.