While some look forward to Sunday's meeting between the Broncos and Seahawks for the pageantry, the performances, and the crowning of an NFL champ, others will enjoy the event for the clever, snarky and high-priced commercials that air in the most coveted ad spaces of the year, with the most eyeballs on the screen at once.
That's where OK! TV comes in, taking viewers behind-the-scenes for an exclusive look at the making of some of the ads that'll have viewers laughing, marveling and, if everything goes well, buying.
Watch the video on RadarOnline.com
The special airs on OK! TV Wednesday.