H&M has finally filed an apology after stars bashed them for their seemingly racist ad campaign. As RadarOnline.com has learned, the brand shared an image of a young African-American boy wearing a green hoodie that read "coolest monkey in the jungle."
The photo went viral, and soon, high-profile stars like The Weeknd began speaking out.
"Woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with @hm anymore..." tweeted the singer on Monday morning after seeing the H&M ad.
LeBron James followed, sharing an edited version of the photo on Instagram and writing: "@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!!"
In the edited image, the little boy was seen wearing a crown on his head, white a drawing of another crown covered the offensive "monkey" message shared by H&M.
After much backlash H&M decided to take down the ad and discontinue the offensive hoodie. Their apology read: "We understand that many people are upset about the image of the children's hoodie. We, who work at H&M, can only agree."
"We're deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we've not only removed the image from our channels but also the garment from our product offering," continued the brand in their statement this Tuesday.
"It's obvious that out routines haven't been followed properly. This is without any doubt. We'll thoroughly investigate why this happened to prevent this type of mistake from happening again," concluded H&M.
What do you think of H&M's apology after their embarrassing racist ad scandal? Sound off in the comments below.
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