Just a week into her romantic European getaway with husband Brad Falchuk, the Oscar-winner is jetting into the U.K. to promote the pop-up shop in London's upmarket Notting Hill, RadarOnline.com has exclusively learned.
Paltrow, 46, will leave Paris where she's been staying with Falchuk, 47, to conduct a series of TV interviews to promote her Goop pop-up shop — where she is selling £170 portable vibrators disguised as necklaces.
"Any husband would be p****d off if his wife took a break from their honeymoon to start promoting their business," a source told Radar.
"It's meant to be a time when you totally switch off to be together. Instead, all Gwyneth has done since they got married is post pictures from their honeymoon spots to her followers – which helps her business – and now she's totally going into business mode to do a series of TV interviews to push her products, added the insider.
Fans know Paltrow gushed about Falchuk all over social media and during public interviews before their wedding. This weekend, she also posted some gorgeous photos and videos of their honeymoon suite.
"You can imagine how Gwyneth would react if Brad did the same. It's totally at odds with all the healing and wellness garbage Gwyneth spouts on Goop about taking time out for your loved ones and looking after yourself by not working all the time," continued the source.
A representative for the actress confirmed to Radar that her schedule is "full" this week.
Readers know the love birds jetted off to Italy before touching down in Paris.
The beauty's latest Instagram post shows her posing in front of a gigantic mountain of flora in the lobby of the Four Seasons hotel Paris, calling it her "favorite flower installation."
She and the Glee creator married during an intimate but star-studded ceremony in The Hamptons on Saturday September 29, with A-lister guests including Robert Downey Jr., Jerry Seinfeld, Cameron Diaz and her husband Benji Madden, and director Steven Spielberg, who served as the unofficial videographer.
The couple adopted their portmanteau surname, "the Faltrows" on a special email address set up to receive RSVPs from friends and relatives ahead of the couple's big day.
Paltrow – who has kids Apple, 14 and Moses, 12, with her Coldplay frontman ex Chris Martin, 41 – said in an interview with Marie Claire before the wedding she intended to "nourish and look after" her marriage.
She added: "I'm very much the marrying kind. I love being a wife. I love making a home. I don't think you get married and that's it, I think it's the beginning. You create this third entity, this third being that you have to nourish and look after."
She also announced four days before the fairytale ceremony that her Goop shop would be opening in London!
Set over two floors overlooking a leafy courtyard, Paltrow's pop-up is decked out in plush velvet furniture and packed with rose quartz water bottles and "chakra-healing" crystals.
The shop is also fully-stocked with skincare, homeware and health supplements, clothing and accessories, as well as a $4,700 diamond ear cuff and a $170 "vibrator necklace."
Shoppers have been flocking to the Westbourne Grove boutique despite its eye-watering price tags, and sales are set to soar after Paltrow's personal appearance at the shop this week.
As it celebrates its tenth birthday, Goop is now an empire worth $250million. But the firm has been slapped with criticism, with the company agreeing to pay out over misleading health claims earlier this month. As Radar readers recall, Paltrow's company reached a $145,000 settlement over products including Goop's Jade Egg and Rose Quartz Egg, both which are intended to improve the vagina's health.
A Goop statement said the settlement acknowledged no liability on the company's part and addressed only advertising, not the products themselves.
Paltrow herself raised eyebrows after she shared her list of "essentials" for a sleep-inducing bedroom last month — the total which came out at $1,828. The pricey list of nine products included a $125 water carafe, $295 sheets, and a $725 wall light!
What do you think of Gwyneth Paltrow rushing back to work after her wedding and honeymoon? Let us know in the comments below.
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