Ditching Magnolia! Chip & Joanna Gaines Rebrand Amid Million-Dollar Lawsuit

chip gaines joanna gaines new brand target fixer upper
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Sep. 13 2017, Published 3:50 p.m. ET

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Chip and Joanna Gaines are leaving Magnolia behind for a new brand with Target, and has all the details!

The Fixer Upper couple partnered with Target to launch a new line of over 300 items, and ditched their signature name! According to a press release, the latest creation will be called Hearth & Hand with Magnolia, which breaks tradition with Magnolia Bakery, Magnolia Market, Magnolia Stay and Magnolia Realty.

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The new brand will be launched in the midst of their ongoing legal battle with their ex-partners, who claimed that Chip, 42, and Joanna, 39, defrauded them out of $1 million. Chip denied the claims in his own McLennan County, Texas court documents.

The HGTV couple also settled a lawsuit with their Magnolia Silos neighbor in May after a seven-month war. Radar exclusively reported that they were sued for putting a fence between the Silos and their neighbor's property to block customers from paying their neighbor for parking at their Silobration party.

Chip and Joanna's new line will debut on Nov. 5 and a McLennan county clerk confirmed to Radar that there has not been any progress in their ongoing lawsuit.

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