RadarOnline.com has learned the Gossip Girl star went on some sort of social media cleanse and erased every snap from her Instagram feed. She also changed her bio to say "What happened to Emily?..." and followed 28 accounts of women named Emily Nelson!
While worried fans began speculating there could be trouble in paradise for the blonde stunner and her Hollywood hunk, it seems Lively, 30, is simply trying to promote her latest film!
In A Simple Favor — which is set to be released on September 14 of this year — Lively's character is named Emily Nelson. She stars alongside Anna Kendrick who plays a mommy blogger trying to uncover the truth behind her best friend's disappearance.
Radar readers know Lively's BFF Taylor Swift pulled the same PR stunt ahead of her "Reputation" album release — was she actually the brains behind this whole ordeal?
What do you think of Blake Lively deleting her Instagram for her movie promo? Was it worth it?
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