P. Diddy, J.Lo, Sofia Vergara and Eva Mendes. These are just a handful of celebrities who know that creating your own clothing line is just another way to make money in Hollywood. But for every Sean Jean and Victoria Beckham there is a star-led fashion brand that flopped…badly.
Mandy Moore seems to have disappeared from the limelight. But before she headed off into the sunset – and apparent wedded bliss with husband, singer Ryan Adams – she ended her clothing brand Mblem after just four years in 2009.
2014 U.S. Open – Day 10 – Jeremy Piven
It seemed to make economic sense. A hip-hop artist known for wearing newspaper boy hats launches his own line with a celebrity – Jeremy Piven – fronting the brand. But Soji Hats fizzled in 2009 after just two years on the market.
Mike “The Situation” Sorrentino is all smiles in Midtown Manhattan
Gym, Tan, Laundry…create a fashion line? If you’re Mike “The Situation” Sorrentino from ‘Jersey Shore,’ who launched Situation Nation in 2011, that’s what you do. Just make sure that when you do launch your (un)successful fashion empire you have your financial house in order. In November 2013 it was revealed he was under federal investigation for his business dealings.
Celebrities seen at day three of the Wireless Festival 2014 at Finsbury Park
Unfortunately for Andre 3000 his quirky fashion sense never really translated into big sales and, despite the launch of his clothing line Benjamin Bixby to great fanfare in 2008, it fizzled out a year later. But in a 2012 interview with “GQ” the OutKast rapper promised to reboot the brand, calling it Bixby instead.
Busta Rhymes headlines Dave Chappelle’s Block Party
With the success of Rocawear and Sean Jean it seemed a smart move when Busta Rhymes launched his own fashion wear in 1999. There was only one problem. Fans of the “Make It Clap” rapper were not applauding the line, and it went bust in 2000.
American Rapper LL Cool J performs at BottleRock Music Festival in Napa Valley, CA
Only the strongest fashion brands were able to survive the most recent economic recession that began in 2008. LL Cool J’s fashion line for Sears was not one of them. By mid-2009 – a year after the rapper launched the venture – it was over.
Fat Joe debuts new MTV2 show with MLB Fan Cave
Fat Joe’s clothing line FJ560 reportedly didn’t last longer than a year, failing in 1998.
Kevin Federline picking up a coffee from Ralphs
During his brief moment in the sun, Kevin Federline – AKA the former Mr. Britney Spears – tried his hand at rapping and launching a kids’ clothing line. But despite telling “Women’s Wear Daily” that he was taking his interest “seriously” and wanted to “make a quality product for kids,” nothing materialized.
EXCLUSIVE: Jon Gosselin and his girlfriend Hailey Glassman’s romantic park date
In 2009 Jon Gosselin – who just loved wearing Ed Hardy T-shirts – launched his own clothing line called Gosselin Gear. The brand sunk like a stone.
DMX stops by Champs Sports, NYC
Fashion success doesn’t go hand-in-hand with chart success, as DMX learned when his Earl Simmons Signature Collection and DMX Authentic lines fizzled soon after they launched in 2006.
Chris Kirkpatrick and Joey Fatone from N’SYNC join Justin Timberlake at the 2013 VMA’s after party at the Dream Hotel in New York City
Chris Kirkpatrick’s clothing line Fu-Man Skeeto did just what his career did post his *NSYNC days – tanked.
Miley Cyrus taking pictures with fans while arriving at NRJ studios in Paris
We think that Miley Cyrus probably wants to forget the clothing line that she did for Wal-Mart with fashion designer Max Azria. Launched in 2009 back in “Hannah Montana” days it’s now non-existent.
EXCLUSIVE: Heidi Montag looks stunning pool side as she lays out in the sun
“Heidi Montag has her talents – creating drama on ‘The Hills’ without appearing to read laboriously from cue cards…but design (or even getting dressed, for that matter) has never been among them.” “NY Magazine’s” searing review of Montag’s clothing line Heidiwood could explain why it didn’t last more than seven months.
Amanda Bynes takes a morning walk around her neighborhood
Sometimes celebrity fashion lines fail because the company they’ve hitched their wagon to goes down the toilet. That’s what happened to Dear by Amanda Bynes, which was discontinued when retailer Steve & Barry’s went bankrupt in 2008.
Celebrity arrivals at the Lexus Design Disrupted event in NYC
Like Amanda Bynes, Sarah Jessica Parker’s clothing line – Bitten – was sold at Steve & Barry’s. So when the retailer went bust, the “Sex and the City” star’s affordable fashion brand went with it.
The Game in a Candy Store in Manchester, UK
Maybe The Game should have asked his rumored former paramour, Khloe Kardashian, about tips on how to run a clothing venture. His upscale, urban fashion line The Frank Pace Collection launched – and bombed – in the mid-nineties.
Lil Bow Wow has grown some big abs
Like the fashion brands of most teenyboppers, Lil’ Bow Wow’s clothing line Shago probably failed because he grew up, changed his image or both. The brand reportedly went bust in 2006 after just three years on the market.
Outcast performing on GMA in NYC
Andre 3000 had already experienced a failed fashion line by the time he launched his solo venture. He and OutKast partner Antwan “Big Boi” Patton tried to convert their chart success into fashion sales. But their OutKast Clothing brand tanked in 2004 after just two years.
Lindsay Lohan Launches “6126” At Henri Bendel
In 2008 Lindsay Lohan launched her own leggings line – 6126 – that was a nod to her idol, Marilyn Monroe. (The screen legend was born on June 1, 1926.) But even Ms. Monroe couldn’t save the fashion line that descended into a legal spat of lawsuits and counter suits between LiLo and the company that licensed the name 6126.
Celeb Clothing Line Failures 01
Note to David Hasselhoff. Don’t Hassel The Hoff T-shirts are cute. A clothing line called Malibu Dave, not so much.