EXCLUSIVE: 'Today' Rocks 'GMA' Ratings — ABC Bosses 'In Crisis Mode' As Morning Program Loses Viewers to Show Rival
Today rocks GMA as Good Morning America loses ratings, putting ABC bosses in crisis mode.
April 9 2026, Published 6:00 a.m. ET
Concerned bosses at ABC are in a full-blown panic as Good Morning America continues to lose ground to Today in the ratings – and staffers may soon be fearing for their futures, RadarOnline.com can reveal.
For the week of March 2, Today locked in its seventh straight win, pulling a commanding 3.252million viewers and 660,000 in the coveted 25 to 54 demographic. Meanwhile, GMA trailed with 2.985million viewers and 496,000 in the same demo – and slipped 5 percent across the board.
Sources suggested Today could get a further boost now that beloved anchor, Savannah Guthrie, has returned after taking a TV break during the investigation into her mother's kidnapping.
ABC Weighs Major Talent Shake-Up
ABC insiders said Robin Roberts and George Stephanopoulos are safe while Lara Spencer, Ginger Zee and Gio Benitez face scrutiny over 'Good Morning America' ratings.
Now, ABC executives are quietly floating the idea of a talent shake-up, according to insiders who said GMA heavyweights Robin Roberts and George Stephanopoulos are considered untouchable – but others may not be as secure.
Longtime staples like Lara Spencer, Ginger Zee and Gio Benitez are now part of increasingly intense internal conversations, sources said.
ABC Downplays Shake-Up Talk Internally
An ABC source said Savannah Guthrie's absence tied to a family kidnapping case boosted 'Today' ratings.
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But an ABC insider insisted it's typical for a winter ratings flip-flop with NBC and that the Guthrie kidnapping naturally drove views today.
A source insisted ABC is happy with the team and has no intention of making changes, adding that the talent is the reason why people tune in.
