In a video posted to the SKIMS’ Instagram page this week, the 41-year-old mother of four showed off the brand’s line of $18 “Dipped Front Thongs."
While SKIMS is a fan favorite, Kim left her followers confused when she claimed that she “never wore underwear until we invented this style.”
She doubled down on the odd claim while promoting the brand during an appearance on the Not Skinny But Not Fat podcast. She gleefully declared herself a “non-underwear kind of girl,” claiming that they always “bothered” her.
While showing off her underwear closet, Kim gave a full breakdown of what she wears and how they work with her body by reiterating, “For a good last few years I just wouldn’t wear underwear, and now I do, and I’m obsessed.”
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Many fans tried to defend the reality TV star, pointing out a previous brand of panties she promoted back in 2015 with Cara Delevingne. She made similar odd claims about never wearing underwear even back then. “I only just started wearing underwear a month ago, and I never wore underwear until then. I like Hanky Panky underwear," she was quoted saying.
This might be one of the oddest ways to promote underwear.
Kim has been in full promo mode now that The Kardashians started airing with all eyes being on her as the drama related to the possibility of a second tape With Ray-J unfolded. A spokesperson for Kim later denied any unreleased tape existed.
“The computer and hard drive collected were supposed to contain the original video and any unseen footage. After review, there was nothing sexual unseen, only footage on the plane on the way to Mexico and footage at a club and restaurant on the same trip,” their statement read.