Khloé Kardashian Slammed For 'Unethical' Partnership With Fast-Fashion Brand Shein
Aug. 20 2021, Published 1:33 p.m. ET
Khloé Kardashian is catching major heat over her partnership with the fast-fashion brand Shein.
The 37-year-old Keeping Up With The Kardashian star collected hate on Thursday after announcing she's going to be a guest judge for the controversial brand's Shein X 100K Challenge series.
Taking to her social media, Khloé posted a stunning shot showcasing her jaw-dropping body in a nude-colored bodysuit.
Saying she was "so excited to have teamed up with @sheinofficial," the Good American founder introduced the SHEIN X Designer Incubator Program which she says "gives talented fashion designers the ability to design a collection for SHEIN that will be seen by fashionistas all around the world!"
Khloé also gave her 175 million followers a 20% discount code on the entire Shein site.
Her partnership announcement with the longtime criticized brand sent her fans into a tailspin. They immediately filled Khloé's post with angry comments.
"Shein is one of the most unethical fast fashion brands," one person wrote. "Fast fashion is bad for the environment- not cute," added another.
Others slammed the brand, accusing them of stealing designs from the little guys.
"Is this a joke??? After shein knocks off small designers," one of Khloé's followers alleged. "Lmaooooo Shein supporting designers?! All they do is rip off small independent designers to make fast fashion tat," claimed another.
Khloé has yet to comment on the backlash surrounding her partnership, but it appears she's not going anywhere.
The KUWTK star's first comment to show up on her announcement is from Shein. "We love you! So excited to watch," the company wrote.
Khloé isn't the only famous person tied to the Shein X Designer Incubator Program.
The other four judges are celebrity designer and Project Runway winner Christian Siriano, Zendaya's stylist Law Roach, and former J.Crew creative director Jenna Lyons.
This isn't the only backlash Khloé has faced lately.
Never Miss an
Daily updates from the heart of Hollywood, right to your inbox
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
After it was reported she took Tristan Thompson back after his latest cheating scandal, fans ripped into her.
While Khloé is sitting quiet on this controversy, she didn't hesitate to clap back when someone accused her of having "no self-worth."
We've reached out to Khloé's people for comment on the Shein debacle. So far, no word back.
