Your tip
RadarOnlineRadarOnline
BREAKING NEWS

BCBG Fashion Designer Max Azria Dead At 70

BCBG Fashion Designer Max Azria Dead At 70
Source: Getty Images

May 7 2019, Updated 3:41 p.m. ET

Link to FacebookShare to XShare to FlipboardShare to Email
Getting your Trinity Audio player ready...

Max Azria, the fashion designer who founded the popular brand BCBGMAXAZRIA, is dead at 70.

The apparel titan lost his battle with lung cancer at a Houston hospital on Monday, May 6.

Azria, who was born in Tunisia, grew up in France before immigrating to the United States and launched BCBG, a French acronym for “bon chic, bon genre” — or good style, good attitude — in 1989.

He also designed for the celebrity favorite label Herve Leger and dressed everyone from Kim Kardashian and Miley Cyrus to Taylor Swift and Halle Berry.

MORE ON:
Max Azria
Article continues below advertisement

“When Max started BCBG in 1989 and I joined him in 1992, there was no contemporary market; he basically invented it based on the price point and type of clothes,” his wife, Lubov Azria, recently noted.

He is survived by Lubov and their six children.

Advertisement

DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.

More From Radar Online

    Opt-out of personalized ads

    © Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.