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BCBG Fashion Designer Max Azria Dead At 70

BCBG Fashion Designer Max Azria Dead At 70
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May. 7 2019, Updated 3:41 p.m. ET

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Max Azria, the fashion designer who founded the popular brand BCBGMAXAZRIA, is dead at 70.

The apparel titan lost his battle with lung cancer at a Houston hospital on Monday, May 6.

Azria, who was born in Tunisia, grew up in France before immigrating to the United States and launched BCBG, a French acronym for “bon chic, bon genre” — or good style, good attitude — in 1989.

He also designed for the celebrity favorite label Herve Leger and dressed everyone from Kim Kardashian and Miley Cyrus to Taylor Swift and Halle Berry.

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“When Max started BCBG in 1989 and I joined him in 1992, there was no contemporary market; he basically invented it based on the price point and type of clothes,” his wife, Lubov Azria, recently noted.

He is survived by Lubov and their six children.

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