Gwyneth Paltrow Separating Herself From Goop – Inside Her Shocking Decision!

Gwyneth Paltrow is going through another breakup – and this time she's uncoupling from her business! The actress has chosen to distance herself from her lifestyle publication Goop.

"In order to build the brand I want to build, its scalability is limited if I connect it to the brand," Paltrow said at Chicago's Sage Summit. "So I always think how can I grow the brand, how can I separate myself from the brand and I think it's going to be more its own brand."

She continued, "More and more I would like it to be its own brand. My dream is that one day no one will remember that I had anything to do with it."

Despite wanting to distance her name from Goop, she told the attendees of the event how much enjoys working for the brand.

"The challenges I encounter every day running a business and operating a business are incredibly fulfilling, and totally terrifying and really awesome," she said. "It's been an amazing journey."

Goop has faced controversy since its 2008 launch, as the publication has been slammed for the outrageously priced items on the site. On the holiday gift guide, items ranged from a toilet paper set for $956 to 18 karat gold dumbbells for $125,000.

In 2014, RadarOnline reported the company racked up over $300,000 in losses two years in a row.

Do you think Paltrow will ever be able to distance herself from Goop? Tell us in the comments!