Gwyneth Paltrow is going through another breakup – and this time she's uncoupling from her business! The actress has chosen to distance herself from her lifestyle publication Goop.
"In order to build the brand I want to build, its scalability is limited if I connect it to the brand," Paltrow said at Chicago's Sage Summit. "So I always think how can I grow the brand, how can I separate myself from the brand and I think it's going to be more its own brand."
She continued, "More and more I would like it to be its own brand. My dream is that one day no one will remember that I had anything to do with it."
Despite wanting to distance her name from Goop, she told the attendees of the event how much enjoys working for the brand.
"The challenges I encounter every day running a business and operating a business are incredibly fulfilling, and totally terrifying and really awesome," she said. "It's been an amazing journey."
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Goop has faced controversy since its 2008 launch, as the publication has been slammed for the outrageously priced items on the site. On the holiday gift guide, items ranged from a toilet paper set for $956 to 18 karat gold dumbbells for $125,000.
In 2014, RadarOnline reported the company racked up over $300,000 in losses two years in a row.
Do you think Paltrow will ever be able to distance herself from Goop? Tell us in the comments!