Global fitness leader Zumba has partnered with Pitbull's record label, Mr. 305 Inc., to celebrate International Day of Happiness on March 20.
The video campaign centers on the remixed track of "My Jam," performed by internationally famed dancehall artist Mr. Vegas and Pitbull. The music video for "My Jam" includes Mr. Vegas and 8-year-old YouTube dancing sensation Aidan Xiong.
Zumba is inviting fans across the globe to join the movement and upload their own happy dance to "My Jam" on Instagram with the hashtags #zumbahappy and #InternationalDayOfHappiness – for the chance to win various prizes.
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"My Jam" has also been nominated to MixRadio and the UN's "#HappySoundsLike" campaign, the world's happiest playlist created to celebrate International Day of Happiness.
Join the celebration! Check out the video on Zumba's Facebook page and upload a "My Jam" happy dance to Instagram for your chance to win!