The booze-loving ladies, who cohost the fourth hour of the Today show, are teaming up with WWE to support Susan G. Komen and National Breast Cancer Awareness Month. Joan Lunden, Today's special #PinkPower correspondent for Breast Cancer Awareness Month, will also will also sit ringside.
National Breast Cancer Awareness Month is a cause close to their hearts since Kotb is a seven-year breast cancer survivor and Lunden was recently diagnosed with the disease.
"We've been wrestling every day at 10AM in our own ring for the past seven years, and it gets down and dirty. So bring it on!" Kotb and Gifford told WWE. But just in case, WWE Superstar John Cena will appear on Today on Monday morning to give the ladies a pep talk.
"WWE is thrilled to have Kathie Lee Gifford, Hoda Kotb and Joan Lunden join Monday Night Raw to help shine a light on the battle against breast cancer," said Stephanie McMahon, Chief Brand Officer, WWE. "These women continue to be a voice for the millions that are affected by this devastating disease. We are honored to have their support in raising awareness and funds to continue the fight."
For the month of October, the WWE Superstars and Divas will wear co-branded Komen and WWE apparel for the "Courage Conquer Cure" campaign. WWE will donate 20% of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as 5% of all other WWE merchandise sold on WWEShop.com to Komen. And, for the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.