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Mark Cuban Forced To Shut His Mouth -- Billionaire Slapped With Cease & Desist Over Disappearing Text Message App

//mark cuban cyber dust

Feb. 3 2014, Published 6:27 a.m. ET

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Businessman, investor and Dallas Mavericks owner Mark Cuban was caught falsely promoting one of his companies and slapped with a Cease and Desist legal letter, is exclusively reporting.

It all started when Cuban, 55, made an appearance on The Tonight Show with Jay Leno earlier this month, bragging about his new company Cyber Dust.

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"A-Rod got in all kinds of trouble because of all these text messages that were left behind. And I had an issue with the SEC, my buddies and the government, where they were looking at my emails. So I came up with a product called Cyber Dust," Cuban said.

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"So it's text messaging, but within 24 seconds after it's read, the message disappears. So that way you can talk to your agent, you can talk about your friends, you can talk about anything… I don't want to leave a digital footprint, so we came up with Cyber Dust.

"Once it's gone, it's gone."

The Cyber Dust website claimed to be the first of its kind, but according to Invisible Text LLC they are the first self-destructing messaging app — and they let the company know it by sending a Cease and Desist on Jan. 28.

"It has recently been brought to our attention that you are advertising your 'Cyber Dust' mobile texting application as 'the first self destructing messaging app.' This claim is both false and damaging to Invisible Text, LLC," the letter reads.

The letter demands that Cuban and Cyber Dust stop promoting their app as the first one of its kind of self-destruct — but the jab doesn't stop there.

"Although we typically assume that false advertisements were made innocently, we note that Cyber Dust's logo bears a striking resemblance to Invisible Text's logo," the legal letter states.

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"You should know that in exceptional cases involving malicious, fraudulent, deliberate or willful false advertising, the prevailing party may be entitled to attorneys' fees."

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And just like Cuban mentioned with A-Rod having text messages used against him, a source close to Invisible Text tells they have a slew of celebrity clientele using their app, including Lamar Odom and Cheryl Burke.

What do you suppose celebrities will use an app like this for? Sound off in comments below…



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