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Paula Deen Scandal: N.C. BBQ Chain Roasted … By Accident!

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Jun. 28 2013, Published 9:58 a.m. ET

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Leave Smithfield’s Chicken 'N Bar-B-Q alone.

It isn't the same Smithfield that dropped Paula Deen in the wake of her racism scandal. One is a small restaurant chain from Smithfield, N.C.; the other is a huge pork producer from Smithfield, Va. But that distinction hasn't stopped the BBQ joint from facing a torrent of abuse for the ham producer's having dumped the former Food Network star as its spokesperson, Triangle Business Journal reports.

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"I guess people have really embraced her, because these messages are a lot more ... I don’t want to say venomous, but a lot more intense," says the company's owner.

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