Rock ‘N’ Roll Designer Daniella Clarke Dishes On Her New Shopping Website

//daniella clarke dishes shopping site

Mar. 28 2012, Updated 11:26 a.m. ET

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By Leah Ornstein - Radar Features Editor

Fashionistas rejoice – there is a new and totally luxe shopping website in town to get totally addicted to!

LuxeYard Style launched on Tuesday, offering a new, exciting and eccentric approach to the online shopping experience. RadarOnline.com spoke exclusively to the website’s style consultant Daniella Clarke, a rock wife and fashion designer who has influenced countless trends, to give us the inside scoop on the new, go-to website for the style-savvy.

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The wife of Guns N’ Roses guitarist Gilby Clarke, Daniella ran away from her home at the age of 16 to tour the world with the successful rock band, which has influenced her style sense to the fullest. 

“Rock ‘n’ roll is about the freedom to do what you want, and that has always influenced my style,” she explains.

Clarke, who started the low-slung denim trend back in 1999 when she launched the uber-successful line Frankie B. and later became the creative director of Dittos, joined the LuxeYard team when they decided to expand their home-shopping website into fashion.

“I wanted to make it feel like a boutique experience,” she explains about the curated, hand-picked selection of unique designer and vintage clothing selection featured on the site.

Another cool feature on LuxeYard Style?  Inspired by Pinterest, shoppers can upload photos of products that they covet, and the buyers will go out and try to find similar items to sell on the site, making it a truly interactive shopping experience. 

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