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Project AOL! Heidi Klum To Partner Up With Media Giant


Jan. 26 2011, Published 4:14 a.m. ET

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Supermodel Heidi Klum will be beautifying America Online with original new segments on relationships, love, fashion, beauty, parenting, arts and crafts, has learned.

"During my 15 years in the business, I've received so many questions on a variety of topics from my favorite toothbrush to juggling family and a busy work schedule," Klum said in a press release. "I'm bringing in the experts that have helped me over the years to help inspire you.

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"Women are looking for content that speaks to every part of their lives," she continued. "Right now, advice seems so scattered online. I have created a place on AOL that's really one-stop-shopping: for women as moms, wives, workers, friends and their most creative selves."

Tim Armstrong, AOL's chairman and CEO, said Klum will help the website draw in a much coveted demographic: women.

"Our objective in 2011 is to make AOL the first choice online destination for women," Armstrong said. "This announcement with Heidi Klum is another great example of how AOL is committed to building high quality branded content with the best partners in the business, serving both our users and our advertisers.


"We're working hard to make sure you enjoy it a few months from now."

The gorgeous mother-of-four, who's married to Seal, is working on the project with the producers of Bravo's Project Runway.


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