NEW PHOTOS: Rumer Willis Models For Badgley Mischka!

Jan. 12 2011, Published 6:42 a.m. ET

Rumer Willis, who announced last month that she was the new face of Badgley Mischka, is featured in the luxury brand’s Spring 2011 advertising campaign, and RadarOnline.com has all the gorgeous photos!

The 22-year-old spawn of Bruce Willis and Demi Moore, was photographed by the famed Tony Duran during a beachside location shoot in Malibu last month, modeling the brand’s latest collection of timeless and feminine gowns.

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The Badgley Mischka celebrity model roster includes Eva Longoria, Carrie Underwood and the Olsen Twins.

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