BEAUTY RADAR: Heidi Klum Snags Fragrance Deal
Jan. 21 2011, Published 2:36 p.m. ET
Heidi Klum is expanding her ever-growing fashion and beauty empire. The Project Runway host scored a new contract with Coty Beauty to create her own fragrance, which will be called shine.
The fragrance, which is set to hit stores in September, is one of the manycollaborations Klum has going on right now, which range from maternity lines with A Pea in the Pod to activewear collections with New Balance.
“Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty.
“She is not just a supermodel or a celebrity ‹ she is also a businesswoman. She is very multifaceted -- we plan to create a fragrance which celebrates all of those facets.”
Never Miss an
Daily updates from the heart of Hollywood, right to your inbox
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
