Your tip

Avril Lavigne Expands Her Fashion Empire


Dec. 14 2010, Published 5:45 a.m. ET

Link to FacebookShare to XShare to Email

Is Avril Lavigne going to be the next Jessica Simpson?

Though it is unlikely the Sk8er Girl will be singing sugary sweet pop ballads and dating jocks, the 26-year-old Billboard chart-topper has announced that she is branching out in the fashion world.

A little over two years ago Avril launched her juniors clothing line Abbey Dawn exclusively at Kohl’s, and according to Women’s Wear Daily, she is now taking the line and branching out on her own.

Article continues below advertisement

In collaboration with Blank Generation, Lavigne is launching Abbey Dawn’s e-commerce site on Friday, and then will begin wholesaling the line in about a month.

The singer claims that she will be upping the quality‹as well as the price of her products to appeal to an older customer.

How well did Lavigne’s Abbey Dawn do at Kohl’s stores?  Erika Maschmeyer, an analyst who covers Kohl’s for Robert W. Baird & Com. In Chicago, bluntly told WWD, that “It’s not something that is dramatically important to the overall business,” with Lauren Conrad’s LC brand, being named as one of their best performers.

Avril Lavigne

Travis Anderson, the co-founder of Blank Generation estimates that first year sales will be less than $20 million.

Does Avril have what it takes to build a fashion empire?  Leave your comments and let us know what you think!



Opt-out of personalized ads

© Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.