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Madonna Opening 'Hard Candy' Fitness Gyms


Oct. 26 2010, Published 7:33 a.m. ET

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Madonna - known nearly as much for her hard body as her music - is opening a chain of fitness centers around the world to be called Hard Candy Fitness global gyms.

The gyms are a partnership between Madonna, her manager and New Evolution Ventures. The plan is to open the first gym in a posh neighborhood in Mexico City on November 29. Madonna will fly to Mexico to officially launch her first center in Bosques de las Lomas.

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The Material Girl's manager, Guy Oseary, says, "Madonna's world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness in many of these same places."

The gyms will be equipped with dance, bike and yoga studios, saunas and steam rooms, as well as a juice bar.

New Evolution Chairman Mark Mastrov said the Vogue singer's input will be reflected in the music, space, light and design.

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Madonna also hopes to open 10 more locations in Argentina, Russia, Brazil and throughout Europe and Asia.

No gyms are immediately planned for the United States, but the statement noted that more locations are possible in the future.


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