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PHOTOS: Kardashian Sisters Launch Their New QVC Line At Fashion's Night Out

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Sep. 11 2010, Published 5:25 a.m. ET

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Kim and Kourtney Kardashian were front and center Friday night in New York for the official launch of K-DASH by Kardashian for QVC, their new line of clothing and accessories.

Launched along with sister Khloe and mom Kris Jenner, who was with them last night at Rockefeller Center for the big bash, K-DASH by Kardashian for QVC is inspired, they say by what's in their own closets.

"You're going to see pieces that really look like something Kim would wear and others that look like clothes Khloe and I would normally put on," Kourtney said.

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"I am beyond proud of everything they are doing," mom Kris added.

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