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PHOTOS: Victoria's Secret Bombshells Unveil New "Incredible" Bra

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Aug. 11 2010, Updated 11:46 a.m. ET

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Talk about aspirational marketing: for the launch of its new "Incredible" bra, Victoria's Secret put its best faces (and figures) forward.

On Tuesday, models Candice Swanepoel, Chanel Iman, and Erin Heatherton stopped in at the brand's SoHo store in Manhattan to promote the new piece of must-have lingerie.

The new bra features super-soft fabric and self-adjustable (not to mention seamless) straps.

Customers lucky enough to stop into the store got to meet the three gorgeous women and were challenged to strike there own sexy pose for cameras.

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The bra is available in three styles: Push-up, Demi, and Front-Close Demi, with a variety of sexy shades including Electric Blue, Green Ombre, and Ultimate Fuchsia. Prices range from $45-$52 and sizes 32A-38DD.

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