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BEAU JOIE: Our Knight In Shining Armor


Jul. 19 2010, Published 11:20 a.m. ET

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The brand-new BEAU JOIE champagne comes in a beautiful copper encasing that makes you want to keep it as a showpiece, but that would be shame because what’s inside is even better. Made from the highest quality wine – 60 % Pinot Noir and 40 % Chardonnay – BEAU is naturally derived from the choice grapes of Epernay, France, and since it has none of the sugars normally added to champagnes, it bubbles with a just the right kind of crisp, light perfection.

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Inspired by knights and royalty, it encourages consumers to “Own the Knight.” Fittingly, Beau makes its debut in the city of angels, in its hand-crafted copper suit of armor, which, it should be noted is made from completely recyclable materials.

“The BEAU brand is about creativity, fashion, imagination, and rock & roll – all characteristics synonymous with Los Angeles as the entertainment capital of the world,” said Brandis Deitelbaum, BEAU’s Chief Marketing Officer and Co-Founder. “BEAU’s sexiness is unmistakable and even though it’s a classic French champagne, Los Angeles is truly the inspiration for the brand. “

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And the armor isn’t just to make it look pretty; the copper encasing was specifically designed to keep the champagne colder longer;

I found we didn’t even need an ice bucket.

It also provides a good grip when opening and serving, while the bottle’s rubber punt ensures enhanced stability when pouring. 

For more info. Check out BEAU JOIE Suggested retail price is $79.99.



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