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EXCLUSIVE INTERVIEW: Jersey Shore's The Situation Cashing In

May. 17 2010, Published 3:52 p.m. ET

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Mike "The Situation" Sorrentino is making the most of his extended fifteen minutes of fame. His brother Mark Sorrentino spoke to RadarOnline.com exclusively and revealed the many ways The Situation is raking in the dough.

“Mike has done so well with Jersey Shore that we have been able to capitalize and turn this into a successful thriving business,” Mark said.

Not one to turn his back on his bread and butter of reality television, The Situation is already eyeing a spin-off show that focuses on his family and life.

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“A spin off reality show is in the works that would capture The Situation's life with his family and his blossoming business,” Mark added. "Business is thriving."

Along with the show, a book about Mike will be released in the summer. Other The Situation-braded items are also in the works.

“He even has a cologne coming out before the holiday that has a unique name and captures his swagger. Both women and men are going to love it,” Mark revealed. "His clothing line is going to be great. He is working with designers making high-end leisure wear that is trendy and catches his persona. The clothes will be used for club wear and going out at night, etc."

Need a Sorrentino fix before then?

“There are I-Phone applications coming out focusing on productivity, pictures and video and his own completely exclusive game. That should be out in only three weeks.”

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