A Blowout For A Good Cause
May 6 2010, Published 6:47 a.m. ET
Getting a blowout never fails to add some pep in one's step, but now it can add a little boost to the greater good of humanity.
At Nelson J Salon in Beverly Hills, ten percent of the proceeds from their popular Out Keratin Cure Blow Out will benefit The Samburu Project, which is a non-profit organization dedicated to helping provide communities with easy access to clean, safe drinking water through the drilling of wells.
"I really want to help other communities where people are truly in dire need of this vital resource. That is why I would like to give back to a wonderful charity based here in LA that helps address the world's water crisis with education and action," salon owner and celebrity stylist Nelson Chan said.
Now, onto the beauty part! The Out Keratin Blow Out is a revelation for women who want to tame the frizz and revitalize dry locks in an organic, environment-friendly way.
Without the caustic chemicals of other treatments, the process- which took about an hour- really gave hair the much-sought after smooth, glossy texture. For those who are used to Japanese straightening, the gentler Keratin treatment won't turn curls into stick-straight hair, but for those with wavy locks that are slaves to humidity, the Out Keratin Blow Out is ideal.
While the effects are not as dramatic as other treatments, the proof was in the blowdrying pudding. Weeks after getting the treatment done, the time it took to blowdry hair into a smooth coif was split in half- and without the aid of the usual battery of styling products.
Costing about $200-$300 and lasting two to three months, the Out Keratin Blow Out was a delightful experience that allowed you to truly extend the salon experience to your home on a daily basis.
At Nelson J, they also sell a revolutionary line of shampoos and conditioners. While salon products are usually not worth the extra price, getting the shampoo really helps maximize the effects of the treatment and elongate the duration it lasts for. Plus, it smells divine!
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Another bonus to the blow out: when the effects do fade, they do so in a uniform and gradual way so there is no unsightly difference between the treated hair and the virgin hair growing in.
