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VIDEO: Strange New Tiger Woods Ad Invokes Cheating Scandal

Apr. 8 2010, Published 9:19 a.m. ET

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In one of the strangest ads ever to hit television, Nike has debut a new black-and-white commercial for Tiger Woods in which he stares blankly at the camera, while the voice of his decreased father is heard. has the spot, which has been called bizarre by some, brilliant by others.

"Tiger, I am more prone to be inquisitive, to promote discussion," Earl Woods said in the clip. "I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"

Nike said the silent Woods addresses "his time away from the game using the powerful words of his father" in the ad. 

Woods’ father died in 2006.

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The Nike commercial will air on ESPN and The Golf Channel until late Thursday afternoon.

As has previously reported, Woods is set to make  his long-awaited return to the links  in the Masters Tournament, beginning at 1:42 p.m. EST Thursday at Augusta National Golf Club.

What do you think of the new Nike ad? Write your comments below.

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