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Smell Hard: Bruce Willis Snags His Own Fragrance

Apr. 15 2010, Published 12:54 p.m. ET

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Want to smell like one of your favorite action stars? In a surprising move, Bruce Willis has signed a fragrance license death with LR Heath & Beauty Systems, a German cosmetics company, according to Women’s Wear Daily, joining the ever-expanding list of celebs with their own scent.

The celebrated actor, who is also the international face of Belvedere SA’s Sobieska Vodka, has been successful in most of his business ventures (whatever happened to Planet Hollywood?), so why not launch Eau de Bruce?

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Will you wear (or buy your boy) Bruce’s new scent? Comment in Beauty and let us know!

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