Jersey Shore's DJ Pauly D Uses His Abs To Bring In Business

Jersey Shore's DJ Pauly D had a creative way to bring business into the Lecca Lecca Gelato Café the cast is working at while shacking up in Miami's South Beach.

The MTV star took off his shirt to lure in some attractive female customers, proudly showing off his toned (and tanned) abs.

One bold female rewarded the public display of muscles, giving Pauly D a big hug outside the store as a group of adoring females looked on.