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Jen's "Nonperfume Perfume" Lolavie To Hit Stores Soon

Apr. 16 2010, Published 1:03 p.m. ET

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Another day, another celeb fragrance update! Jennifer Aniston’s first perfume, Lolavie, will be hitting the Brit market in June, the former Friend told Women’s Wear Daily. The year-and-a-half journey of developing her fragrance with Falic Fashion Group, which Jen explains as “creative expression”, resulted in a “sexy and clean” and “floral, but not to flowery,” “nonperfume.” Why the name Lolavie? “It’s a long story and honestly too personal to tell,” she sort of explained to WWD.

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Maybe once we take a whiff, it will all make sense?

The sexy ad campaign for Lalavie was shot by famed photographer, Mario Sorrenti, in Jen’s favorite vacation spot, Cabo San Lucas, Mexico.

A bottle of Eau du Jen will you set you back around $50, and though it will be launched in the UK at Harrods in June, no release date has been set for the United States.

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