The May 1st launch of Gatorade’s G Series Pro -- the brand's new game-changing line of drinks, shakes and bars -- was celebrated with a swanky bash Tuesday night at Manhattan's 40 Renwick Street.
G Series Pro, according to the company, represents a major leap forward in the evolution of sports performance nutrition products.
Among those in attendance included Muscle & Fitness magazine and hip-hop mogul Sean “P Diddy” Combs. Two of Gotham's gridiron heroes -- Eli Manning of the New York Giants and the New York Jets' new running back LaDanian Tomlinson -- were also there.
Both NFL studs, according to Gatorade’s Sarah Robb O’Hagan, will especially benefit from the drink’s ability to replenish the athlete.
“Make no mistake -- Gatorade is all about the athlete," she said. "This product line focuses on the insights of pro athletes and the advantages of our peerless scientific approach to product development. G Series Pro raises the bar even higher.”
GNC outlets will be the exclusive supplier of G Series Pro products.
“The Gatorade brand has enormous credibility with GNC’s sports nutrition customers,” GNC's CEO Joe Fortunato said, “and the G Series Pro line will be a valuable addition to GNC’s sport performance product lineup.”