Gatorade Ends Deal With Tiger Woods
Feb. 26 2010, Published 9:10 a.m. ET
Gatorade has ended its endorsement deal with embattled golfer Tiger Woods.
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."
The company had previously dumped its Tiger-branded drinks, and said that decision was made before his cheating scandal made national headlines.
On Friday, Gatorade made their divorce official, as Tiger fights to save his marriage and a week after he re-entered public life with a televised apology.
Gatorade says it will continue its relationship with the Tiger Woods foundation.
Tiger and wife Elin and their two children flew out of Orlando last Saturday, their first trip as a family since before his secret serial cheating life was exposed. He recently spent six weeks in rehab and is still receiving care.
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