Gatorade Ends Deal With Tiger Woods

Feb. 26 2010, Published 9:10 a.m. ET

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Gatorade has ended its endorsement deal with embattled golfer Tiger Woods.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

The company had previously dumped its Tiger-branded drinks, and said that decision was made before his cheating scandal made national headlines.

On Friday, Gatorade made their divorce official, as Tiger fights to save his marriage and a week after he re-entered public life with a televised apology.

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Gatorade says it will continue its relationship with the Tiger Woods foundation.

Tiger and wife Elin and their two children flew out of Orlando last Saturday, their first trip as a family since before his secret serial cheating life was exposed. He recently spent six weeks in rehab and is still receiving care.


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