Material Girl Is Officially A Material Girl

Mar. 10 2010, Published 2:56 p.m. ET

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Finally, Madonna is going become a true, Material Girl.  After decades of wearing Dolce, Gaultier and McQueen, the controversial singer has decided to launch her own line.  According to Women’s Wear Daily, Madonna has formed a joint venture with Iconix Brand Group Inc., to create an extensive brand, which will span from footwear, to apparel to possibly, endorsing other Iconiz brands. 

The first line set to launch, will be an affordable juniors’ collection called Material Girl, which is set to hit Macy’s stores in August.  It will include apparel, footwear, handbags and jewelry and retail modestly at $12 to $40.  Who was her main Material Girl muse? Her fashionista daughter, Lourdes Leon, of course, who has played an active role in creating the collection!

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This definitely solves a mystery that has plagued fashion critics for years, of why the uber-hip Material Girl still rocks bedazzled Ed Hardy gear?  Ed Hardy, coincidentally, happens to be a fellow Iconix brand!


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