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EXCLUSIVE: Tim Tebow's Super Bowl Commercial Fumbles With Viewers

Feb. 23 2010, Published 1:59 p.m. ET

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The anti-abortion Super Bowl commercial featuring Florida Gators Quarterback Tim Tebow and his mom was a big flop with viewers, has learned.

EXCLUSIVE VIDEO: Gloria Allred Threatens CBS For Allowing Tim Tebow Anti-Abortion Commercial

The commercial, that is estimated to have cost Focus on the Family more than $1 million, had very little recall from viewers.

One out of five viewers couldn’t even tell you what the commercial was about, according to a new survey from the Christian-Oriented Barna Group.

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What’s worse: 43 percent of those surveyed by phone didn’t even see the commercial.  Only four percent of those who call themselves “pro-choice” say they reconsidered their stance on abortion.

CBS was criticized for airing the highly controversial ad to TV’s biggest audience ever…106 million viewers.

The Barna Group conducted the nationwide phone survey of 1,001 adults from Feb. 7- 10.

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