Burberry To Stream Runway Show Worldwide In 3D!

Iconic lifestyle brand Burberry is keeping up with technology, and will live stream its upcoming Fall/Winter 2010/11 Collection runway show from London Fashion Week in 3D, to locations in New York, Paris, Tokyo, Dubai And Los Angeles.

Using innovative 3D technology, a group of lucky celebs and style editors will get to see the pre-show, backstage, red carpet and runway show in real time, which will enable them to  "experience the energy and atmosphere of this show from around the world," explains Christopher Bailey, Chief Creative Officer of Burberry. "3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.''