Say Cheese: Lady Gaga, Polaroid Announce Pact
Jan. 7 2010, Published 4:23 a.m. ET
Lady Gaga will appear at the at the Consumer Electronics Show in Las Vegas, Nevada Thursday, a day after the Paparazzi singer was announced as the creative director and inventor of specialty products for Polaroid.
"The Haus of Gaga has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand," Gaga, 23, told RadarOnline.com in a statement Wednesday.
She continued: "Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to – as my father puts it – finally, have a real job."
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