HILARIOUS VIDEO: Bobsledder Gillian Cooke -The Butt Of The Net's Biggest Joke

Last year, Susan Boyle was an overnight sensation thanks to the wonders of viral video; now it’s Gillian Cooke's turn.

The British bobsledder's claim to fame comes as the result of a wardrobe malfunction during a competition in snowy St. Moritz, Switzerland Saturday, when her skintight bobsledding pants split down the middle as she was stretching, exposing her G-string -clad derriere on live TV.

Cooke, unaware of the tear, continued onto a seventh-place finish.

The video was the top-search request on Google Thursday morning, thrusting Cooke -- due to represent England at the Olympics in Vancouver, Canada next month -- into the viral limelight.