Tiger Woods Loses First Endorsement Deal
Dec. 14 2009, Published 10:30 a.m. ET
Global consulting firm Accenture Ltd. became the first sponsor to cut ties altogether with Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."
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The relationship between Woods and Accenture goes back six years, with the New York-based firm in 2006 crediting its "Go on, be a Tiger" campaign with boosted its image significantly.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," the company said Sunday, adding that "it wishes only the best for Tiger Woods and his family."
On Saturday, Gillette, which uses the slogan "The best a man can get," said it won't air advertisements featuring Woods or include him in public appearances for an unspecified amount of time, but didn't say it was terminating their relationship completely.
Despite all the turmoil, other sponsors have continued to stick with Woods for the time being.
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Electronic Arts, whose EA Sports division has been selling Tiger Woods video golf games for a decade, said Sunday, "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged." The game's next edition featuring Woods comes out in six months.
Nike Inc. said late Friday it supports Woods' decision to take time off. Gatorade, a unit of PepsiCo Inc., said previously it supports Woods, although Gatorade dropped Tiger's sports drink. AT&T has said it is evaluating its relationship with the golfer.
Woods issued a statement Friday saying he was taking an indefinate leave from golf.
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